https://www.lizrussellonline.com/looking-under-the-bandage daily 0.75 2022-08-15 https://www.lizrussellonline.com/looking-under-the-bandage/blog-post-title-three-h3paa monthly 0.5 2022-08-16 https://www.lizrussellonline.com/home daily 1.0 2026-01-07 https://www.lizrussellonline.com/about daily 0.75 2025-10-29 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593003822070-IGKYP8Y0EAUTIQDK8OKX/lrabout2.jpg About - You might be surprised to learn that my copywriting expertise evolved from working as a software technical writer for more than a decade after graduating from UMass. The applications I worked on were related to business—hospital software, wholesale inventory software, banking software, real estate relocation software—it didn’t matter to me. What mattered to me was the people who had to use the application to get their jobs done. I felt their pain. Who wants to access an online help system that doesn’t answer a question? Or slog through a dense, disorganized and unattractive manual? My goal as a writer was to prevent my end users’ pain before it started. And the answer to that? The most thorough, yet concise and friendly content one could imagine. With every word I wrote, I thought about my customers. How could I help them get their jobs done? What instructions might they need? And how could I make mountains of background information easily available? In solving these challenges, I learned to craft tight copy and navigate any content development or page formatting software I needed to produce that technical copy. Eventually, one of my tech writing roles crossed the line between aftermarket technical to potential sales. Tasked with creating marketing collateral and web content, I fell in love with slipping into the shoes of a potential customer to fill a desire or solve a problem—and to convert a customer’s interest to a sale. For years I’ve focused my professional efforts on copywriting. After all, a copywriter is an expert in sales, and a technical writer is an expert in exacting details. Marry the two, and you have me… a writer who is enthusiastic about telling the story of your products and creating delighted customers as a result. ~ Liz Russell https://www.lizrussellonline.com/portfolio daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593003009797-BLGXGAQ2EHN41YLC487W/lrwork.jpg Portfolio Product Copy https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593003009735-QSOKNX7A9FY79BRG2OCM/lrwork2.jpg Portfolio Web Content https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593003009799-9H4POECMR5JE6Q25E2S4/lrwork3.jpg Portfolio Email Blasts https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593042483276-0E0KZC6OPJSKYSSZ7SXL/lrwork4.jpg Portfolio Branding https://www.lizrussellonline.com/contact daily 0.75 2022-08-11 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593007535184-E08R3AB60422KAID5V0O/lrcontact4.png Contact https://www.lizrussellonline.com/productcopy daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093615067-YKJ0N95LZUWMNND35199/greysquare.jpg Product Copy https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093626291-2RPWQMT0XRX9926M3AAC/productcopy.jpg Product Copy https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093634740-E4DTA7NIPZ8RRPBZQ2TZ/yellowsquare.jpg Product Copy https://www.lizrussellonline.com/webcontent daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093528572-97OZLWL8B9V75FADWH6D/yellowsquare.jpg WebContent https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593095080130-ONRJ250T3W8XPGHTS6KV/webcontent2.jpg WebContent https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593095099983-SPKEOAH5NPPCTZMP8XEB/greysquare.jpg WebContent https://www.lizrussellonline.com/emailblasts daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093430031-C3P7B63K2KXT4DWQETN7/greysquare.jpg Email Blasts https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593095135229-NRSAHEUKLRNBYQTWJCUL/emailblasts3.jpg Email Blasts https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593095152027-6B0VREX0O27QNADBNXGN/yellowsquare.jpg Email Blasts https://www.lizrussellonline.com/branding daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093041990-EHWFBK445JSLKZXV16SM/yellowsquare.jpg Branding https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093343249-785UAN7CMP790GAKA7J7/branding2.jpg Branding https://images.squarespace-cdn.com/content/v1/5ef26513c34b2e6bda19d447/1593093363750-BDYKCJI4WC2I3KU6Q7GQ/greysquare.jpg Branding